Dick’s Sporting Goods and apparel brand Nike are teaming up on what they’re calling a “connected partnership” to improve the shopping experience by giving customers access to exclusive products, experiences and offers.
Through the partnership, Dick’s and Nike customers will be able to link their Dick’s Scorecard and Nike Membership accounts through the Dick’s mobile app and shop an expanded selection of Nike footwear and apparel.
“Dick’s and Nike have a long and successful history of working together, and this partnership represents a significant strengthening of our relationship,” said Lauren Hobart, president and CEO of Dick’s Sporting Goods, in the joint announcement. She added that both companies are focused on “creating the best omnichannel experience” for customers. “Combining our capabilities in these areas will create a unique experience in the market for athletes who shop with Dick’s and Nike.”
Through the collaboration, customers will get access to exclusive footwear and apparel launches, as well as collections and in-store events for members starting at Dick’s House of Sport in Rochester, New York and Knoxville, Tennessee in November and December. The companies plan to expand the partnership to add new experiences and content to other locations.
“Nike Membership is how we serve our consumer personally,” said Sarah Mensah, vice president and general manager, North America, Nike, in the joint announcement. “It fuels deeper engagement and greater access to the very best of Nike.
“We’re helping consumers connect with sport and our products whenever, however and wherever they shop Nike,” she continued. “Our partnership with Dick’s is just another example of how we are reimagining how people connect with Nike across an increasingly digital and connected marketplace.”
Dick’s House of Sport opened in April as a place for more experiential athletic experiences, and added a location in Knoxville, Tennessee earlier this year. Its goal is to “explore the future of retail through multi-sport experiences inside and outside the store.”
House of Sport locations feature a 17,000-square-foot outdoor turf field and track, a rock-climbing wall, a batting cage, simulated golf-hitting bays and a putting green, along with special seasonal equipment activities, health and wellness and service areas for “breaking in gloves, stringing lacrosse sticks and building/repairing bikes,” the company said in its announcement.