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Shopping Centers’ Traffic Problem, Etsy as eCommerce Antidote, Wayfair Could Add New Stores

Panorama of a city business district with office buildings and skyscrapers and superimposed data, charts and diagrams related to stock market, currency exchange and global finance. Blue line graphs with numbers and exchange rates, candlestick charts and financial figures fill the image with a glowing light. Sunset light.

Etsy positions itself as the antidote to commoditized eCommerce platforms. Plus, Wayfair hints that it will have a larger physical presence next year, and shopping centers face a traffic problem heading into the holiday shopping season.


29M: Active Wayfair customers as of Sept. 30.

5M: Number of sellers on Etsy’s global marketplace.

87%: Share of consumers who plan to do some at least some holiday shopping online in 2021.

6.5%; 5.2%: Drop in foot traffic at indoor malls and outdoor malls, respectively, in Sept. 2021 compared to Sept. 2019.

5.2%: Projected sales increase for 2021 holiday season compared to 2019.

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