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Shopping Centers’ Traffic Problem, Etsy as eCommerce Antidote, Wayfair Could Add New Stores

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Etsy positions itself as the antidote to commoditized eCommerce platforms. Plus, Wayfair hints that it will have a larger physical presence next year, and shopping centers face a traffic problem heading into the holiday shopping season.

Data:

29M: Active Wayfair customers as of Sept. 30.

5M: Number of sellers on Etsy’s global marketplace.

87%: Share of consumers who plan to do some at least some holiday shopping online in 2021.

6.5%; 5.2%: Drop in foot traffic at indoor malls and outdoor malls, respectively, in Sept. 2021 compared to Sept. 2019.

5.2%: Projected sales increase for 2021 holiday season compared to 2019.




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